The BERNINA Hook

The heart of the BERNINA 7 Series features a novel, centrally placed driver, which allows the BERNINA Hook to run fast yet quietly. The BERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds up to 70% more thread than standard bobbins allowing you to sew longer without interruption.

Total Stitch Control

All BERNINA 7 Series models provide an exclusive level of stitch control. Whether altering the stitch length, stitch width or needle position, the machine will remember the stitch details for you. Your personal settings can be saved and retrieved at will — and the USB connection even allows you to import and export stitches and stitch patterns or combinations.

Extended Freearm for Big Projects

The BERNINA 7 Series includes a meticulously engineered extended freearm with 10 inches of space to the right of the needle. Not only does the B 740 provide plenty of room for large sewing projects; with its 9mm stitch width, it’s also ideally suited for beautiful decorative stitching. Small sewing jobs such as inserting zippers are completed flawlessly. And as your ambitions grow, the B 740 can be further upgraded with a wealth of optional accessories. For instance, add the BERNINA Stitch Regulator (BSR), which guarantees consistent stitches when free-motion sewing and quilting no matter how quickly you move the fabric.

Sew with Even Greater Ease

The B 740 performs many tasks all by itself. The presser foot lowers automatically at the beginning of a seam. Threading is semi-automatic, and the thread is automatically cut when you reach the end of a seam. The standard package also features a practical extension table that makes working on all your sewing projects an absolute breeze.

BERNINA Adaptive Thread Tension

The BERNINA Adaptive Thread Tension, a BERNINA innovation, provides ideal thread tension for each and every stitch type, in any variation. The tension is electronically adjusted to the selected stitch width, length, speed, and needle position on each penetration of the needle into the fabric. The result is the finest stitching without pressing a button.

New user interface

User-friendly features and intuitive navigation: the Sewing Consultant and built-in tutorials offer direct onscreen support and instant answers to your questions.

BERNINA Dual Feed

The innovative BERNINA Dual Feed tames hard-to-manage fabrics providing superb fabric feed and optimum visibility while sewing. Easy to engage when needed, the BERNINA Dual Feed tucks completely out of the way when it’s not.

Features and Functions

General	BERNINA 740	BERNINA 790 Plus AE	NEW BERNINA 790 PLUS	BERNINA 770 QE AE	BERNINA 770 QEE	BERNINA 770 QE	BERNINA 700
Price	$ 4,999.00	$ 12,999.00	$ 12,499.00	$ 6,499.00	$ 8,499.00	$ 6,499.00	$ 5,999.00
Hook system	BERNINA Hook	BERNINA Hook	BERNINA Hook	BERNINA Hook	BERNINA Hook	BERNINA Hook	BERNINA Hook
Maximum sewing speed (stitches per minute)	1000	1000	1000	1000	1000	1000	NA
Length of freearm to the right of the needle	10” / 254 mm	10” / 254 mm	10” / 254 mm	10” / 254 mm	10” / 254 mm	10” / 254 mm	10” / 254 mm
Color touch screen	4.3” / 10 cm	7” / 18 cm	7” / 18 cm	4.3” / 10 cm	4.3” / 10 cm	4.3” / 10 cm	7” / 18 cm
LED sewing lights	30 LED	30 LED	30 LED	30 LED	30 LED	30 LED	30 LED
Multi-function knobs	x	x	x	x	x	x	x
Maximum stitch width	9	9	9	9	9	9	NA
Maximum stitch length	6	6	6	6	6	6	NA
Needle positions	11	11	11	11	11	NA
Sewing in each needle position	x	x	x	x	x	x	-
Number of spool holders	2	2	2	2	2	2	2
Semi-automatic needle threader	x	x	x	x	x	x	x
Automatic thread cutter	x	x	x	x	x	x	x
Adjustable presser foot pressure	x	x	x	x	x	x
Manual thread cutter	3	3	3	3	3	3	3
BERNINA Dual Feed	x	x	x	x	x	x
Adaptive Thread Tension	x	x	x	x	x	x	x
Create and save stitch combinations	x	x	x	x	x	x	-
Maximum embroidery speed (stitches per minute)	-	1000	1000	1000	1000	1000
Memory (short-term/altered stitches)	x	x	x	x	x	x	NA
Memory (long-term/altered stitches)	x	x	x	x	x	x	NA
BSR enabled, straight stitch and zigzag (separate BSR foot required)	x	x	x	x	x	x	-
Start/stop button (stitching without foot control)	x	x	x	x	x	x	x
Slide speed control	x	x	x	x	x	x	x
Upper thread indicator	x	x	x	x	x	x	x
Lower thread indicator	-	x	x	x	x	x	x
USB interface for PC connection	x	x	x	x	x	x	x
USB interface for USB data stick	x	x	x	x	x	x	x
Changing stitch settings while sewing	x	x	x	x	x	x	-
BERNINA foot control with back-kick function	x	x	x	x	x	x	Opt.
Needle stop up/down	x	x	x	x	x	x
Drag & Drop	x	x	x	x	x	x	x
Bobbin winding while sewing/embroidering	x	x	x	x	x	x	x
On-screen help	x	x	x	x	x	x	x
Sewing tutorial	x	x	x	x	x	x	-
Creative consultant	x	x	x	x	x	x	-
Personal program	x	x	x	x	x	x	NA
History function (most-recently-used stitch patterns)	-	x	x	-	-	-	-
Setup program	x	x	x	x	x	x	x
Eco mode	x	x	x	x	x	x	x
Machine weight	14 kg	14 kg	14 kg	14 kg	14 kg	14 kg
Machine size	522 / 214 / 358 mm 20.5″ / 8.4″ / 14.1″	522 / 214 / 358 mm 20.5″ / 8.4″ / 14.1″	522 / 214 / 358 mm 20.5″ / 8.4″ / 14.1″	522 / 214 / 358 mm 20.5″ / 8.4″ / 14.1″	522 / 214 / 358 mm 20.5″ / 8.4″ / 14.1″	522 / 214 / 358 mm 20.5″ / 8.4″ / 14.1″

Sewing Functions	BERNINA 740	BERNINA 790 Plus AE	NEW BERNINA 790 PLUS	BERNINA 770 QE AE	BERNINA 770 QEE	BERNINA 770 QE	BERNINA 700
Pattern start/end function	x	x	x	x	x	x
Elongation	x	x	x	x	x	x
Security function program	x	x	x	x	x	x	-
Stitch Designer	-	x	x	-	-
360° directional sewing	-	x	x	-	-
Sideways motion feed	-	x	x	-	-
Number of stitch patterns (incl. alphabet) total	800	1352	1352	992	992	992
Connecting stitches	-	x	x	-	-
Utility stitches total	29	32	32	30	30	30
Buttonholes (incl. eyelet) total	11	15	15	13	13	13
Automatic buttonhole length measuring system	x	x	x	x	x	x
Automatic buttonhole	x	x	x	x	x	x
Manual multi-step buttonhole	x	x	x	x
Button sew-on program	x	x	x	x	x	x
Darning programs	2	2	2	2	2	2
Decorative stitches total	200	506	506	283	283	283
Decorative sideways motion stitches	-	117	117	-	-
Quilting stitches total	23	34	34	50	50	50
Cross-stitch programs	21	37	37	20	20	20
Tapering/skyline stitches	-	28/27	28/27	-	-	-
Sewing alphabets	5	8	8	6	6	6
Monograms (with sideways motion)	-	x	x	-	-	-